BRAC Bank's digital banking app, Astha, now serves more than nine lakh customers, a landmark that reflects the growing trust of a digitally empowered customer base.
The digital banking app has become an essential daily banking platform, providing 24/7 transaction convenience, says a press release.
Launched in 2021, Astha was designed to meet Bangladeshis' evolving lifestyles and diverse financial needs. It is now the fastest-growing digital banking app in the country and the preferred platform for seamless, everyday banking.
In March 2025 alone, Astha processed a record over BDT 19,600 crore in transactions-setting a new industry benchmark for monthly app-based banking.
Astha is particularly popular among younger Bangladeshis. Around 53% of users are between the ages of 21 and 35, a demographic that values autonomy, convenience, and technological integration. Among those using Astha's lifestyle features, 61% are within the same age group, showcasing how the app is becoming integral to banking and their daily lives.
Astha customers complete 71% of their transactions through the app, further indicating the widespread adoption of this convenient, mobile-first banking solution.
With on-the-go access to essential banking services, Astha enables customers to take control of their finances-anytime, anywhere. Every service is curated with customer convenience in mind, from real-time fund transfers to other banks via NPSB and RTGS, to seamless bill payments and mobile wallet top-ups. There are no transaction fees, waiting queues, or branch visits-just secure, reliable service at the tap of a finger.
Astha also simplifies long-term financial planning. Customers can easily open or encash FDRs and DPS accounts, generate or reset card PINs, block cards temporarily, and even manage nominee updates-all from their smartphones. These services cater to customers who value autonomy, accessibility, and financial discipline.
