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PBIL, Zaytoon partner to expand access to investment across rural communities

Published : Friday, 18 April, 2025 at 12:00 AM  Count : 559
Business Desk
In a first-of-its-kind move to enhance capital market investment inclusion in Bangladesh, Prime Bank Investment Ltd (PBIL) has signed a Memorandum of Understanding (MoU) with Zaytoon Business Solutions.

The partnership aims to drive the #AccessToInvestment movement of PBIL by enabling people from rural communities to participate in the capital market The MoU was signed at Prime Bank Investment's Head Office at Banani recently by Syed M Omar Tayub, Managing Director and CEO of PBIL, and Md Arfan Ali, Chairman of Zaytoon Business Solutions, says a press release.

Through this collaboration, PBIL will empower Zaytoon's customers through their Village Digital Booths to invest in government securities and listed stocks digitally via PrimeInvest-PBIL's flagship, first-of-its'-kind bank managed product-suite for managing capital market investment that offers wide ranging schemes such as capital protected and monthly investment plans serving multiple segments like Women, Probashi, Shariah and Youth. PrimeInvest products are designed to maximize returns while minimizing investor risk, all while offering opportunities for tax rebates and long-term wealth creation. This collaboration not only advances PBIL's #AccessToInvestment initiative but also reinforces its broader mission: bringing capital market services closer to people across Bangladesh, especially the underserved areas, digitally, every day.

"This pioneering industry alliance is a testament to PBIL's commitment in democratizing investment access," said Tayub. "It opens up new opportunities for individuals nationwide-especially in underserved and rural areas-to enter the capital market investment space in a secure and completely digital way." Mr. Arfan echoed the sentiment, noting that Zaytoon's deep-rooted commitment to rural financial empowerment makes the partnership a natural fit. "By joining forces with PBIL, we're giving our stakeholders the tools to shape a more secure financial future with confidence and ease," he said.



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