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Power of social media in our public discourse

Published : Thursday, 20 February, 2025 at 12:00 AM  Count : 527
In recent years, Bangladesh has experienced a dramatic shift in the way people communicate and engage with national issues. At the heart of this transformation is social media, which has become a powerful tool for shaping public opinion. From influencing elections to mobilizing protests, social media platforms have played an undeniable role in changing the landscape of political and social discourse. Alongside these benefits, the rise of digital platforms has also led to the spread of misinformation, increased censorship concerns, and highlighted the digital divide within the country.

One of the most significant impacts of social media in Bangladesh is its role in political engagement. Unlike in the past, when political discussions were confined to news channels and print media, today, citizens express their views freely online. Political parties have also embraced digital platforms, using them to communicate directly with voters, share their agendas, and counter opponents. The 2018 national elections marked a turning point, as social media was heavily used for political campaigns, allowing parties to reach different demographics through targeted messaging. While this has made politics more accessible, it has also created an environment where misinformation and propaganda spread quickly, often influencing public opinion before facts can be verified. The unregulated nature of online spaces means that false narratives can shape political discourse in ways that are difficult to counter.

A more recent example is the July 2023 movement, where students and young activists took to the streets demanding reforms in the job sector, particularly in the quota system for government jobs. The protest, which started as a small movement, gained nationwide momentum through social media platforms like Facebook and Twitter. Hashtags, live videos, and digital campaigns played a key role in mobilizing people, drawing national and international attention to the issue. Protesters used social media not only to organize but also to counter misinformation and government narratives attempting to discredit their cause.

As the protests grew, they evolved beyond the initial demand for job sector reforms and turned into a broader movement against government oppression, corruption, and authoritarian rule. The movement highlighted deep-rooted frustrations among the youth and the general public, who saw the ruling administration as increasingly undemocratic and repressive. Social media became a battleground where citizens openly criticized state policies, exposed government failures, and coordinated nationwide strikes and demonstrations. In the face of overwhelming public pressure, fueled by relentless online activism and street protests, the ruling fascist government found itself increasingly isolated. The movement's momentum, combined with international attention and growing dissent within the country, ultimately led to the government's downfall, marking a historic victory for student-led activism in Bangladesh.

"Social media in Bangladesh has transformed public discourse, empowering political engagement and activism, while also presenting challenges like misinformation and digital inequality”

Even the recent interim government that emerged in the aftermath of the movement has maintained strong ties with social media. Unlike previous administrations that sought to control digital platforms through censorship, the interim government has embraced social media as a means of direct communication with the people. Leaders frequently engage with citizens online, providing updates on policy decisions, addressing concerns, and even responding to criticism. This shift towards a more transparent and interactive government reflects the power of social media in shaping modern governance. The challenge remains in ensuring that this digital openness is not just a temporary response to political upheaval but a long-term commitment to accountability and freedom of expression.

The increasing reliance on social media also brings challenges. One of the most pressing concerns is the spread of misinformation and fake news, which can lead to social unrest and public confusion. The rapid sharing of unverified content makes it easy for false narratives to gain traction, especially during politically sensitive times. Additionally, the issue of digital literacy remains a barrier, as many users struggle to distinguish between credible sources and misleading information. Without proper media education, the risk of manipulation remains high.

Concerns about freedom of expression and government control over social media have also become more prominent. The Digital Security Act of 2018 has been widely criticized for restricting free speech, as it allows the government to take legal action against individuals for online posts deemed harmful to the state. While the act aims to prevent cybercrime and misinformation, it has also been used to silence critics and limit political dissent. This raises important questions about the balance between regulating harmful content and protecting the right to free expression in digital spaces.

Social media has transformed the way people in Bangladesh interact with information, politics, and activism. It has given a voice to the people, created new opportunities for engagement, and challenged traditional power structures. However, its potential to be a force for good depends on how the country addresses the challenges of misinformation, censorship, and accessibility. As Bangladesh continues to evolve in the digital age, the role of social media in shaping public opinion will remain a defining factor in its social and political landscape.

The writer is a contributor



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