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Asian Paints launches Colour of the Year in Bangladesh

Published : Monday, 1 July, 2024 at 12:00 AM  Count : 368
Business Desk
Asias 2nd- largest paint manufacturer Asian Paints launched the Colour of the Year for 2024 in Bangladesh based on comprehensive research conducted with participants from across the globe.
From an event held at a hotel in Dhaka on Saturday, the members announced the colour of the year: Terra. With rich & earthy tones it draws inspiration from the fertile lands and warm soils of Bangladesh.
The event was attended by Asian Paints Chief Executive Pragyan Kumar, and other members of the Asian Paints Bangladesh along with renowned architects, designers and other dignitaries of Bangladesh, says a press release.
Announced the colour of the year, Terra symbolizes stability, warmth, and deep connection to the earth that has shaped us all, it is the reflection of the countrys agricultural roots and cultural heritage. Terra is ideal for creating an environment of comfort and harmony.
The launch also revealed the four inspirational trends: Soil, an innovative material fueling creativity and design experimentation; Into the Deep, which embraces the fantastic depths of oceanic marvels; Retro Futurism, a gaze into the future with a lens of familiar landscape, attire and folklore; and Goblin Mode, reflects a liberating detachment from the endless chase for perfection.   
On this momentous occasion Pragyan Kumar said: "Asian paints along with renowned experts have put tremendous efforts to bring the latest trends to the forefront through the colour and material intelligence. Our aim is to push the boundaries of innovation and create products that solve consumer problems and offer aesthetically pleasing colours and textures that reflects consumer choices by creating future-ready, functionally, and aesthetically pleasing colours and textures that will greatly enhance the lifestyle of general people."
Every year, Mumbai-based Asian Paints collaborates with experts from a range of creative disciplines -- architects, artists, interior designers and other eminent figures from media, sociology and fashion to put together ColourNext, a comprehensive forecast of design directions in colours, materials, texture finishes and trends from around the world.


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