bKash App hits 4.4m milestone in a short time span

Launched just 19 days ago on Google, bKash App has just hit 4.4 million registered users across the country on their mobile phones, specially after a week of launching massive advertisement through television channel and news papers.
"One of the main reasons for such a high rate of market penetration is that people love bKash and the app is simple, easy, fast and safe", Kamal Quadir, CEO of bKash Limited told journalists of leading dailies and television channels gathered at Pan Pacific Sonargaon hotel in the city on Tuesday.
"bKash App meets the customer needs and makes their transactions so simple. Because, the app has been built as a customer centric tool through a long research and thorough development based on field tests and users feedbacks on beta version", the CEO said.
bKash app is only available on Google Play Store/ App Store. Installing bKash app from any other source is not advisable. There's no extra charge for doing transactions using bKash app. Most significant feature in this app is QR code for easier and faster Cashing Out.
"Except collect remittance, all other services that you use through bKash USSD channel are available in the bKash app. The app is highly secure for all types of transactions. That is why we are receiving tremendous responses from our customers", he said.
Kamal Quadir said his company will add many more services to the app like cash out from ATM booths in future based on its merit.
bKash, the market leader of the country's fast moving mobile financial service (MFS) industry launched a sign-up campaign for existing bKash users to download its app in December last. It uploaded the beta version app last month and started campaign last week.
"Mobile users in Bangladesh are very tech savvy and quick learners. They accept innovation easily and embrace new idea quickly in comparison with other countries", Kamal Quadir, a graduate from MIT University of USA said.
Mir Nawbut Ali, Chief Marketing Officer of bKash Limited presented a demonstration of the bKash App which facilitates various services to bKash customers from sending and receiving money to borrowing loans. Its key features are: Send Money, Buy Airtime, Cash Out, Make Payment.
"bKash App is embraced with an exclusive feature named as Request Money and some enhanced features like statements, transaction limit status, notifications, one-tap balance check, refer a friend. In near future, customers will be able to enjoy loans and collect remittance", Ali said.
"You can access your bKash account using both bKash app and *247# (USSD). Both bKash app and USSD channel are highly secure for all types of bKash transactions. Except collect remittance, all other services that you use through bKash USSD channel are available in the bKash app", he said.
The digital payment market in Dhaka is changing fast. With the launch of bKash app, the market is going to be a very interesting one to watch industry, experts say.