Huawei Consumer Business Group has announced that the HUAWEI P10 and P10 Plus have won the inaugural Technical Image Press Association (TIPA) Award for Best Photo Smartphone.
Following the technical and commercial success of the Huawei P9 - which has already sold over twelve million units around the world - the Huawei P10 benefits from an evolution of the company's partnership with Leica Camera, with Leica Dual-Camera 2.0 and Leica Dual-Camera 2.0 Pro Edition, resulting in TIPA considering it to be one of the best photographic and imaging products of 2017.
The HUAWEI P10 and P10 Plus embrace the art of photography, inside and out. The world's first 8MP Leica front camera makes every shot a cover shot, allowing anyone to capture perfect portrait photography in a Leica image style, according to apr�s release.
More accurate feature recognition is achieved through 3D facial detection technology, subjects look more natural-looking thanks to the studio-like portrait features, and portraits are radiant with Dynamic Illumination enabling professional studio-like re-lighting capabilities.
"This award is testament that we are achieving what we set out to achieve - we strive to continue doing so," the press release quoted Richard Yu, CEO of Huawei Consumer Business Group as saying on the occasion.
"The collaboration of Leica's fast lenses coupled with twin sensors makes the P10 and P10 Plus both innovative and breakthrough products that raise the bar on smartphone photographic quality," Thomas Gerwers, TIPA Chairman has also been quoted on achieving the feat.
TIPA is a Spain based prestigious and nonprofitable organization.
