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Harpic, SAJIDA to Improve lives of marginalized people

Published : Monday, 20 May, 2024 at 12:00 AM  Count : 302

Harpic, SAJIDA to Improve lives of marginalized people

Harpic, SAJIDA to Improve lives of marginalized people

Harpic, a leading household name in Bangladesh recently announced its partnership with SAJIDA Foundation, an NGO dedicated to improving the lives of marginalized communities of Bangladesh.

The signing ceremony was held at the Gulshan-1 headquarters of Reckitt Benckiser (Bangladesh) PLC. The objective of the partnership is to address the pressing health and hygiene challenges faced by sanitation workers, who often belong to marginalized communities and endure social exclusion and discrimination.

Senior Advisor of SAJIDA Foundation Md. Fazlul Hoque, Assistant General Manager Md. Shafiqul Islam & Akib Haider Chowdhury, Popular Actress & Harpic Brand Ambassador Nusrat Imrose Tisha, Account Director of ASIATIC Sahmida Rashid Anika, Group Account Manager Farhan Karim, General Manager of Reckitt Benckiser (Bangladesh) PLC Vishal Gupta, Marketing Manager Sabrin Maruf Tinni, Senior Brand Manager Tabasser Ahmed and Manager - External Affairs Md Rakib Uddin were presented in the event.
 
Sanitation and waste workers in Bangladesh play a crucial role in maintaining public health and hygiene, yet they are among the most marginalized and underserved communities in Bangladesh with limited access to basic healthcare.

Many live in congested colonies and slums thereby facing higher risks of infection, injury, and death due to their hazardous working conditions.

The partnership is focused on improving the health and hygiene standards of 1,000 sanitation workers and their families through targeted initiatives.

Its a one-year-long partnership and under this partnership sanitation workers families will get insurance premium support along with a hygiene session will be conducted by Harpic to educate their families.







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