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Banglalink, Berger, Asiatic draw worlds largest Alpona

Published : Tuesday, 16 April, 2024 at 12:00 AM  Count : 435
Business Desk
Banglalink, in partnership with Berger and Asiatic, proudly announced a monumental achievement in celebrating the essence of Bengali culture with the creation of the worlds longest and largest Alpona, a traditional form of graffiti.

As the sun rose on Pahela Boishakh, Banglalink, Berger, and Asiatic invited Bangladeshis from all walks of life to join in the celebration themed "Alponay Boishakh 1431," embracing the vibrant spirit of Bengali culture and embodying Banglalinks dedication to preserving and promoting Bangladeshs rich cultural heritage.

The eagerly anticipated Pahela Boishakh celebration, a cornerstone of Bengali tradition, shone brighter than ever before as the streets of Bangladesh were adorned with vibrant colors and artistic displays, says a press release.

The festivities kicked off in Dhaka on April 13th, with distinguished Chief Guest Dr. Shirin Sharmin Chaudhury, MP, Speaker of the Parliament, gracing the celebration. Naheed Ezaher Khan, state minister of Cultural Affairs was also  present there as special guest.  

Subsequently, the grand Alpona events unfolded in Shib Bari More, Khulna, with Sk. Sohel Uddin, Director, Bangladesh Cricket Board (BCB), serving as the Chief Guest. In Mithamoin, Kishoreganj, State Minister for Posts, Telecommunications and Information Technology, Zunaid Ahmed Palak, honored as the Chief Guest, applied the final brushstroke to the world-record-breaking Alpona. Mithamoin now proudly hosts the largest Alpona in the world, stretching across an impressive 14 kilometers.

Zunaid Ahmed Palak, praised the collaborative efforts behind the festival, stating, "The return of the Alpona Boishakh festival after a pause due to the COVID-19 pandemic has brought back the true Bengali essence of joyful celebrations throughout the nation."

Taimur Rahman, Chief Corporate & Regulatory Affairs Officer at Banglalink, shared his enthusiasm by saying, "Banglalink is deeply committed to celebrating Bangladeshs rich cultural heritage and the wide array of its festivities. At the heart of these celebrations lies Pahela Baishakh, the countrys most significant cultural event."

Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited, expressed her enthusiasm, stating, "Our participation in setting a world record with the longest Alpona reflects our dedication to pushing boundaries and making history."

Iresh Zaker, Group Managing Director of Asiatic 3Sixty, expressed his delight in witnessing the revival of the Alpona Boishakh festival stating, "These nationwide events reinstate the true essence of Bengali culture and celebrate Bangladeshs creativity."

This unique celebration started at 4 pm on Friday, April 12, with a 14km-long Alpona Drawing, from Mithamoin Zeropoint to Austagram Zeropoint, Kishoreganj. This historic celebration of the Bengali New Year was officially announced through a Press Conference held on April 8.

The first day of the festival in Mithamoin was graced by the presence of Rejwan Ahammad Taufiq, Member of the Parliament Kishoreganj-4; Asaduzzaman Noor, MP, Chairman of Asiatic 3Sixty; Md. Mohsin Habib Chowdhury, Chief Operating Officer and Director of Berger Paints Bangladesh Limited; Monzula Morshed, Chief Human Resources and Administration Officer of Banglalink Digital Communications Limited; Advocate Sharif Kamal, Chairman of Sadar Union Parishad, Mithamoin; Harun Or Rashid, Chief of Detective Branch (DB) of Dhaka Metropolitan Police (DMP); Md. Abul Kalam Azad, Deputy Commissioner (DC) of Kishoreganj; Mohammad Russell Sheikh, Superintendent of Police; Samir Kumar Boishnob, General Secretary, Upazila Awami Leauge, Mithamoin; Eminent artist Md. Muniruzzaman and  other dignitaries from the local community were also present.



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