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DuckDuckGo will block Google's next-gen cookie replacement

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Published : Monday, 12 April, 2021 at 4:36 PM  Count : 126

DuckDuckGo will block Google's next-gen cookie replacement

DuckDuckGo will block Google's next-gen cookie replacement

Privacy-centric search engine DuckDuckGo has condemned Google's plans to implement an alternative to third-party browser cookies, which has allowed advertisers to track web user activity for years.

The company has revealed that it will block federated learning of cohorts (FLOCs) of proposed replacements through extensions in both search engines and Chrome browsers.

The DuckDuckGo search engine will disable FLOC functionality with immediate effect, while an update to the browser extension will allow users to opt out manually. However, the extension update is currently under review by Google, which is testing all new additions to the Chrome Web Store.

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