Shopping Only a Click Away
In today's digital world, shopping malls are just a click away. In fact, the global trend of online shopping has hit Bangladesh rather late. Online shopping had started in the 1980s in the west and it rapidly gained popularity in the 1990s, especially with the advent of the internet. However, there has been rapid growth in internet usage in Bangladesh over the last decade, both in terms of Wi-Fi as well as mobile internet (due to strong telecom infrastructure). This has created the platform for e-commerce to initiate and grow rapidly, of which, online shopping is a huge part. With a population of over 165 million people who are rapidly coming under mobile connectivity, Bangladesh is a potential market for online shopping, especially among the youth community.
This opportunity has paved the way for many new firms to start operations in Bangladesh. Amongst the pioneering companies are Bikroy.com, Daraz, Chaldal.com, Pickaboo and many others. Why are Bangladeshi people so into online shopping? Well, one notable reason is to avoid the time consuming commute one has to make in order to go to the physical shops. Time has become so precious now that people have opted for online shopping in order to save time and put it to better use. People are buying all sorts of commodities like household, electronic even pharmaceuticals. Food is a very popular commodity for online purchase right now and day by day, people are getting comfortable ordering food online. This has a synergy effect, leading to the birth of many delivery and courier operations like Pathao, Food Panda etc. The dynamic population of today's time wants everything rapid and swift.
In addition, there are so many choices online. With so many online shopping portals and pages, people can select, read reviews and decide for themselves all in the comfort of their own homes. What's more, the prices of online items are often lower since there is no physical cost of store maintenance and other overheads. Often customers get discounts for online payment during online shopping which only increases their customer delight. With the development of digital payment options, consumers often get the privilege of saving money through online purchases. Thus, the younger people want to seize this opportunity and buy things via online pages and portals. Moreover, people do not only buy physical items but also take services like home salon and much more through online pages. Even house helps and chauffeurs are available at service.
Now, this online revolution has made many individuals men and women, become small to medium entrepreneurs. People sell products and services through their Facebook pages or a mini portal or webpage of their own. This is enabling the population to become self-sufficient and is allowing such easy access to the customers. The customers are the ultimate winners they can just beat the traffic, the congestions, and can order away and at the fastest pace get the delivery at doorstep. At the same time, the scope for youth to start something of their own and be self-employed rather than struggling with the monotonous nine-to-five work with overtime is expanding. Hence, online shopping has opened door for a broad horizon.
Fahmida Mehreen is a
young aspiring writer.