Walton brand fridge wins BBA for sixth time
The country's electronics giant Walton brand refrigerator has won the 'Best Brand Award-2019' (BBA) for the sixth time out of the total number of 11 editions of the award, according to a press release.
Golam Murshed, chief executive officer of Walton Refrigerator Department, and Md. Firoj Alam, deputy executive director of Walton, received the crest of best refrigerator brand award at the award giving ceremony at Grand Ballroom of Le Maridian Dhaka in the capital on Saturday last.
The function was also attended, among others, by Nazia Andaleeb Prema, director of Bangladesh Brand Forum, Prasun Basu, president of Nielsen in South Asia, Sudeep Chatterjee, managing director of Nielsen Bangladesh, Md. Mustafizur Rahman, additional director of Walton, and high officials of a large number of business enterprises.
For the last 11 years, Bangladesh Brand Forum has been honoring the most loved brands through 'Best Brand Award aimed to demonstrate and celebrate the success of the brands, which are achieved through tough and effortful initiatives. This year, BBF in association with Nielsen Bangladesh and The Daily Star has arranged the 11th edition of the 'Best Brand Award.'
This award giving initative started its journey with Nielsen Bangladesh in 2008 based on a global model (Winning BrandsTM) done through a direct consumer survey across the country. This year Nielsen Bangladesh, assisted by South Asia Nielsen expert team has added parameters that have made the study more robust.