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e-commerce offers future mode of marketing

Published : Sunday, 8 December, 2019 at 12:00 AM  Count : 868

Mohammad Rassel

Mohammad Rassel

Mohammad Rassel, Evaly Founder and Chief Executive Officer (CEO) - an e-commerce outlet and member of E-Commerce Association of Bangladesh (E-CAB) recently talked to The Daily Observer on some aspects of the newly developing web-based trading in Bangladesh
Speaking about the role of e-commerce only recently emerging as a market player to facilitate  buying and selling, he said one has to understand that e-commerce industry is still searching for a stable place, its art and culture develops only in near past.
But its use is already rising. Since it is technical, one has to catch up with it. E-commerce is now offering bridge for wide range of goods and services to buyers and sellers. One can get a product now through e-commerce network.
It offers the future of marketing without physically visiting shops to avoid risky movement at a time when transport will be costly through congested city streets. Over 30 thousands products one can get from the web. It has so far created over 30 thousand professionals.
He said a e-commerce allows a buyer to judge the quality of a product or services visual ways. They can choose the best for themselves comparing price and its quality. It puts seller into challenges to mean whoever lacks quality or would demand higher price will lose at the end.  
Russel said e-commerce made its debut in the country's marketing chain bringing challenge to conventional marketing system. It was at work at limited scale from sometime but witnessed steady growth after 2010. It gained more viable footing from 2013-14. There is no specific and reliable data about transaction but roughly speaking there is about Tk 10 thousand crore annual transaction taking place using e-commerce and f-commerce network.
Evaly made its debut in December 16, 2018. It means his organization is going to celebrate its first anniversary soon. In this very limited period, they were successful to establish business on strong basis, he claimed.  
Russel said there is hardly any scope for buyers to be cheated buying from e-commerce network. However the whole e-commerce eco system is going through learning process and mistakes may happen.
If you ask about being cheated, he said it might have two aspects. One situation may be a purely  bona fide mistake of a seller or some sort of misunderstanding that buyer even couldn't understand before purchasing. Mismatch happens. As e-commerce is mostly dependable on remote and visual communication there remains a chance of miss-communication between the two sides.
Another aspect is that there are some people with mal-intention who want to gain some quick advantages by playing foul with consumers. For this as an e-commerce entrepreneur I suggest customers to buy products or services only from reliable platform, he said.  
He said E-CAB is the only trade body representing e-commerce entrepreneurs in the country. He said it is playing significant role to advance the interest of its members and spread the marketing chain as a reliable platform for transaction.

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