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Paragon to fund Aadi for hitting global e-commerce market

Published : Tuesday, 3 December, 2019 at 12:00 AM  Count : 88
Business Correspondent

Paragon to fund Aadi for hitting global e-commerce market

Paragon to fund Aadi for hitting global e-commerce market


Paragon group and Aadi recently forged a partnership to market 'Made in Bangladesh' products mainly the readymade garments (RMG) abroad.
Under the partnership Paragon Group, a leading group of companies  of the country now holds 35 per cent  equity of Aadi Bd Ltd an online marketplace (aadi.com.bd).
Also the Paragon Group will arrange required fund for Aadi on its journey to take the Bangladesh virtual marketplace to the next level through this cross-border e-commerce collaboration.
Paragon held an official partnership signing ceremony with Aadi, at its corporate headquarters to close this round of funding
Paragon Group Chairman and Managing Director Moshiur Rahman, Aadi Chairman Kazi Nazrul Islam and their respective senior company colleagues were present at the signing ceremony.
Aadi is focused in promoting the manufacturing strength of Bangladesh at a b2c level globally. It aims to utilize our strength in RMG and the Jute & Leather industry by facilitating our retailers, manufacturers and artisans to sell directly to the global market without incurring additional cost.
Launched in December 2018, Aadi is currently focused on removing all the barriers of international selling for the local fashion retailers and manufacturers.  




Aadi already has 100+ partners in its platform who are selling globally through Aadi's online marketplace. Through their successful operations, Aadi has already built up strong strategic partnership with DHL as their logistics partner and can deliver any product to 220+ countries within 3-5 days.
For facilitating international payments, it has partnered up with EBL and is capable of handling all foreign transactions. Although Aadi targets the global market, it has special focus on the NRB (Non-Resident Bangladeshi) community to meet all their shopping demands from Bangladesh.



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