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Russian e-commerce booms despite economic doldrums

Published : Tuesday, 12 November, 2019 at 12:00 AM  Count : 40

MOSCOW, Nov 11: Moscow photographer Galina Goryushina says that online shopping has changed her life.
"I've got more time for myself," said the 30-year-old freelancer.
"I don't have to haul heavy shopping bags. And I don't waste money on silly knick-knacks laid out on the store shelves," said Goryushina.
The young woman began shopping online a decade ago when she could not find clothes she liked in Russia and now makes most of her purchases online.
Russia may be a latecomer to the world of online shopping but e-commerce is experiencing explosive growth in the country despite a stagnant economy weighed down by Western sanctions.
Russia's economic growth stood at just 0.7 per cent in the first six months of 2019.
Over the same period, the Russian e-commerce market has expanded by 26 per cent to 725 billion rubles ($11.3 billion), according to a study by Data Insight, a Russian-based research agency.
The sector is developing rapidly despite numerous logistical challenges in the world's largest country including an often unreliable postal service.
Long distances and low population density make e-commerce an appealing -- and sometimes even the only -- option in Russia.
Even in affluent Moscow, where shopping malls offer a huge variety of consumer goods, many prefer to shop online to avoid the ubiquitous traffic jams.
One of Russia's biggest online retailers, Ozon, began as an online bookstore -- much like the global giant Amazon -- and later expanded into other types of merchandise.
On a recent tour of Ozon's offices in Moscow's business district, chief executive Alexander Shulgin said the potential for growth in Russia was enormous.    -AFP

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