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Mantasha’s journey to reach zenith

Published : Saturday, 2 November, 2019 at 12:00 AM  Count : 1333
Farhana Naznin

Mantasha’s journey to reach zenith

Mantasha’s journey to reach zenith

From the early days of her student life, she was very passionate about her own heritage and wanted to create a platform for the weavers and artisans of Bangladesh. That drove her crazy and the enthusiasm eventually helps her conquer everything that can be achieved in this sector. We are talking about Mantasha Ahmed, who carved her own niche by her supreme talent, enthusiasm and the sheer intelligence.  
Mantasha Ahmed is the founder President of Association of Fashion Designers of Bangladesh AFDB, Managing Director of Reela's and the convener of Heritage Handloom Festival. And she is one in many.
After finishing her MA in International Relations and Contemporary Political Theory from London, UK, Mantasha worked at the House of Lords UK, as an advisor on ethnic minority issues. At that time, she had the opportunity to work with disadvantaged groups and organized many charity events and fashion exhibitions to promote Bangladeshi Handloom abroad.
Mantasha said, "That time I thought I need to work on development issue."
"After returning to country I joined BRAC NGO and worked with interns who were taking internship on design and visited all the division for my job purposes."
She left this and got married. Later she joined her family business Reela's, a leading brand name in Bangladesh Fashion Industry.
She said, "Actually my mother Nimla Ahmed Musa founded Reela's in 1999. She was very good in swing and designing. In 2010 we, two sisters, me and Mehreen Ahmed have taken the reins from my mother, as managing director and chief designer respectively."
Mantasha Ahmed as Managing Director of Reela's Fashion Boutique started her first business with a number of 20 work forces with a nominal capital. As a successful entrepreneur she established her business and introduced true indigenous quality of fashionable products and ladies wears all over the country in Bangladesh.
Reela's is a pioneer in customized bridal and fashion solutions in the country. The main focus of AFDB is on training and capacity building of weavers, artisans and fashion entrepreneurs.
Reela's Fashion is a leading manufacturer of fashionable ladies items of the finest model.
Her Company Reela's Fashion Boutique is a  retailer of local fabric and Ready Made Garments like Ladies Suits, Sarees, Fashion Salwar Kameez, Salwar Suits and Boutiques etc. in Dhaka Bangladesh. Presently, in the time of globalization Reela's Fashion has explored their market facing the challenge equivalent to the foreign products with their Quality, Price & Design. Reela's Fashion Boutique stands as one of the leading designer and manufacturers of exclusive range of ladies wears.
They are the front runners in the manufacture of Styles and Design of all types of textile items of the latest standards. Besides, in 10 years of business carrier she has established more other business like STELA Bangladesh a fashion designing training project where maximum employees are women.
She has organized various training and workshops on Jewelry making at Charukala Institute of Art, University of Dhaka. Workshop on fashion designing conducted by top fashion designers of Dhaka for young boutique owners in 2010.
Now she is renowned as a very successful business women in Dhaka as well she is the president of AFDB, general board member of SME Foundation, Director of Bangladesh Premier League (BPL) franchise Sylhet Sixers, Board Member of the Idus entrepreneurs and member of FBCCI. She has also visited and participates in many trade fairs and business meeting locally and internationally.
She conducted Training programmes and short courses at Reela's and 7 other district of Bangladesh for rural women.
She has also organized Fashion Shows and Media Relations: 40 years of Freedom and Fashion - showcasing the evolution of fashion in Bangladesh in the last 4 decades since liberation.
Reela's Fashion employs a fine team of designers and stylists who understand female changing trends in physical appearances, style preferences and fashion in vogue which enables Reela's Fashion to offer clothes for women of all aged groups. Reela's Fashion is a one stop fashion design house where all kinds of fashionable men's and women's wears are available.
Reela's Fashion Boutique on its part is passionate about taking exclusive, customized and hand-picked women's ethnic fashion wears from local raw materials for their products to contribute the economic development of the country. Reela's Fashion Boutique house delivers spirited style and luxury for all occasions attracted by the rich colours luxurious fabrics and the couture quality craftsmanship of each garment, Reela's Fashion is a destination of shoppers nationwide.
Mantasha has the aim of promoting to export their products in abroad and develop workmanship as well her dream is to successfully build up her mission towards her business carrier with a plan of expanding her business arena countrywide as well as abroad she intends to establish more retail shops in the country and expand her industry to create job opportunity for women who are in need to be self-dependent in their carrier. This could emphasis to improve her business as well as the socio-economic condition of the country.
She also said, I want to expand our local brands abroad and establish it as renowned International brands like Zara, HNM etc."
She stated, I want to introduce a catalog which will include trendy fashion from liberation war time to now. Also I want to write a book on freedom & fashion because fashion is a part of culture.   
"I am working from two years to publish a coffee table book on bridal outfit of different countries with our local fabrics."















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