Youth Icon: Eshita Sharmin
Eshita Sharmin, a young professional in the field of branding and PR in E-commerce business, is currently designated as the Head of Marketing, Ad Sales and Jobs at Bikroy.com Ltd. The enterprise is one of the pioneers in E-commerce businesses in Bangladesh in marketing and sales of primarily secondhand products. Formerly, she worked with Blueberry Technologies FZ LLC, UAE as the Business Development Manager. With over 10 years of experience and effectual accomplishments in the field of marketing, PR and branding, she shares her <br>journey, experiences, challenges and accomplishments from which there is a lot to learn.
What is your key role in current position?My primary role is to act as a spokesperson for the organization as a whole, focusing on PR and events. I am in-charge of all sorts of marketing activities run by Bikroy.com and it is my responsibility to manage and maintain brand communications including creating, handling and dealing with contents on the social media and other medias while upholding competitive advantage through research and market analysis. I try to conduct postmortem analysis of the campaigns and monitor the effectiveness of initiatives and evaluate it to identify methods of improvement. Above all, I try to emphasize on working on new concepts to ensure maximum customer engagement.
How does your responsibility here differ from your previous jobs?
Previously for Blueberry Technologies FZ LLC, UAE, I used to work on preparing detailed business plans keeping the goals and objectives in sight, attending national and international workshops, trade shows and seminars to stay up-to-date regarding changes in the respective industry, while adopting a team approach i.e. working with the marketing team in pursuing common goals, setting sales targets and defining strategies to achieve those targets and to follow the set strategy punctually, and such like. The difference in module of work then and now is the fact that earlier my task was more focused on analysis, business development, and attracting new clients. At present, my job is more PR oriented and I represent the company as a spokesperson more than just an analyst.
What are the major challenges you have faced to come where you are today?
There have been many challenges. But the nature and the magnitude of these challenges keep on changing as one progress through their career. Nowwhen I look back, many such things no longer seem challenges like it once did. Instead, it appearsmore like a first-hand learning now. Among many, if I have to mention any one particular setback, I would mention maintaining a sound work-life balance. It is quite tricky to find the right balance because the needs vary from person to person. The second challenge was that I had to move to Dubai, leaving my job with Pacific Telecom in 2010. Being a marketing professional, it was not easy to find a suitable job in a completely unfamiliar job market, especially after the financial crisis of 2009. Nonetheless, I was fortunate enough to be picked by an organization like Bikroy which had its regional headquarter in Dubai at that time.
Would you please share some of your mentionable achievements?
To start with, I do not really consider myself as someone who has achieved much. But,I have always put my best effort in my work and have always tried to be fair and honest in whatever I did. I feel fortunate to have had the opportunity to launch Bikroy.com in 2012 in Bangladesh. I am extremely grateful to the management of Bikroy for putting their trust on me. Bikroy has achieved the status of biggest online market place today and I feel immensely happy to see such remarkable triumphs attached to the brand with which I have been associated since inception.
How do you inspire the young group working with you?
I work with a large group of youth who are just stepping into their work life. Hence, I try to encourage a work culture where everyone puts forward the collective needs prior to their individual needs. It is very important that all the team members, starting from the youngest to the senior most, are aware of the organizational objectives in alignment with the team objectives. Without understanding the relevance of the goals it may be difficult for these individuals to relate their specific work with the bigger picture from the organizational perspective.Therefore, to keep up with this spirit I try to follow participative management instead of dictatorial management. That way, the fellows working with me feel more involved and boosted.
How do you manage crisis?
In my opinion, most of the crisis are manmade and can be avoided with keen planning. I would like to mention a couple of things; first one is the significance of prioritization and delegations. Many a time, crises arise because of not being able to handle a task on time. This is where prioritization plays a vital part. Multitasking is a trivial requirement and while doing so it must be ensured that no imperative task is being left which may upshot a crisis. Secondly, it is a tendency of many employees to take too much on their plates. If there are team members who can help them with certain things, it is smart to delegate and to use the available resource. This will ensure that tasks are performed efficiently and without being escalated to the level of an adverse crisis.
How can youth thrive to succeed when choosing their career?
I am a sincere believer of hard work. It is the single most important thing to be successful. There is no alternative to this; there is no shortcut. The other aspect Iwould like to shed light upon is to have a clear idea about what one wants in life and what his/her definition of success is. Not knowing what one wants to achieve, will not only make the person directionlessin professional career but also in life as a whole.
Where do you see the youth of Bangladesh in 10 years?
Today's world is all about information and information is wealth. I would like to see a well-informed generation; a generation that is knowledgeable and maintains highest ethical standards. Professional integrity is one aspect where no compromise is acceptable. Whatever we do, professionally and personally, it will become meaningless if there are no strong morals.
The interview was taken by Fahmida Mehreen, a young aspiring writer.