Plant-based meat alternatives crowd US grocery stores
Aug 20: Plant-based meat alternatives have seen booming interest from consumers, prompting a growing number of companies to enter the space in hopes of carving out a spot for their products in the competitive supermarket aisle.
Consumers increasingly want to reduce their meat consumption amid growing concerns over health risks, animal welfare and environmental hazards.
Spurred by the success of California-based Beyond Meat BYND.DE, veteran meat companies have also entered the market.
Shoppers at US grocery stores have many plant-based options, with several companies planning to roll out meat alternatives by the end of this year.
Here is a list of plant-based products available in US grocery stores:
- Beyond Meat: burgers, sausages, ground meat and crumbles made of protein from peas, brown rice, sunflower seeds and mung beans are available at more than 53,000 retailers and restaurants worldwide. In the United States, the company's products are sold at most large chains, including Amazon's Whole Foods, Kroger Co and Albertsons Companies Inc ABS.N.
- Impossible Foods: a "bleeding" burger made from soy protein, the patty was originally sold only to fast-food chains, including at Burger King, which begins selling the "Impossible Whopper" nationwide this month. The company on July 31 received approval by the US Food and Drug Administration to sell its burger in grocery stores. Impossible said it plans to sell in select supermarkets in September, but declined to provide details on its retail launch.
- Nestle SA: The world's largest packaged food group seeks to sell a pea-based veggie patty called Awesome Burger under its US plant-based Sweet Earth brand in supermarkets and restaurants in September or October. The company is already selling the Awesome Burger at McDonald's (MCD.N) restaurants in Germany.
- Tyson Foods Inc: The US meat producer in June launched its first vegetarian and mixed protein line, including vegetarian nuggets, blended protein burgers made from beef and pea protein, and sausages and meatballs that combine chicken with plants. The nuggets entered US grocery stores in the summer, with burgers expected in the fall.
- Maple Leaf Foods Inc: The Canadian packaged meat producer's subsidiary Greenleaf Foods produces plant-based burgers and ground meat under its Lightlife brand. It also owns the Field Roast brand that makes plant-based sausages, burgers, deli slices, meat loafs and roasts. The products are available at thousands of US stores, including Whole Foods, Albertsons and Wegmans.
- Perdue Foods: The chicken producer, part of family-owned Perdue Farms, has launched frozen chicken nuggets mixed with cauliflower, chickpeas and other plant protein, with more blended and potentially fully plant-based products in the pipeline. Perdue's plant-blended line will be available at retailers by September. --Reuters