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So called brands and their dubious practices

Published : Thursday, 13 June, 2019 at 12:00 AM  Count : 259
Anwar Shadat Jihan

Anwar Shadat Jihan

Anwar Shadat Jihan

A rapid proliferation of crackdown on corruptions is underway against products from diverse sectors belonging to many industries, leaving an adverse impact/negative point on their 'Reputation' which for any organization, community, and people is a key variable which, can deteriorate not only the finance sectors of the industry, but make the life of the individual being targeted a living hell or heaven in the era when hyper trendy social media experts are everywhere from rural areas to the urban cities.

In his historical book, "Principia Mathematica", Sir Isaac Newton claimed that for every force working in conjugate is equal and opposite in nature, given there exists a support-base where, one of the forces must first be applied. BSTI, Bangladesh Standards and Testing Institution has launched testing of the questioned products while they lack very simple equipments for testing the structural dynamic characteristic analysis of the Helmets that the plethora of ride-sharing services are providing without any form of ensured safety.

BSTI, in addition to the previous 52 products, has recently launched another attack on 22 products, amid creating the trendy and capricious hype about the corporation 'Aarong' for changing the price of their product which perhaps is their right, and as some experts call it the 'Power of Social Media' the trendy Bangladeshi youths, seniors, children experienced another historical entertainment--This Eid-ul-Fitr. The crescent moon sighting and the chaos caused by it among pious Muslim population who, are perhaps the largest consumer base in Bangladesh. When BSTI can't still do a basic impact test to generate standard for Helmets of start-up ride sharing; without studying, properly analyzing, and understanding how the consumer behaviour has changed over the course of 10 years, how prudent movement is it to launch attack between each other?

Furthermore, all the irregularities which, are coming out now and the government agencies are cashing in on uniform at the dawn of the budget session, didn't happen overnight at the eleventh hour like the crescent moon sighting. Rather, it has happened over the courses of the previous years, but finding similar actions will be like searching for a needle on the 'sandy beach' of Miami, Florida. With a confidence level of 100%, it is guaranteed neither did it happen with the 'PowerOfSocialMedia' by which, consumers of Bangladesh have either strategically or unknowingly chosen the path never taken. The millennial consumers in Bangladesh are using social media which, undisputedly will rule over everything else in terms of connectivity unless some unknown asteroid hit the third planet and destroys all of us over night.
Shockingly, a store was fined a certain sum of money for allegedly promoting cigarettes on World Tobacco day which is highly appreciable. It is not known to the public what is happening with the large sum of money Government is collecting from group of companies, many of which are owned directly or indirectly by powerful people. In the light of the Tobacco issue, it is to be noted that Captain Abid, from U.S-Bangla Airways, who crash landed at Tribhuban International Airport, killing 51 souls on board, along with his co-pilot Prithula, was smoking non-stop during the one hour flights.

Surprisingly, he lit up the last cigarettes prior to the initiation of the landing approach, while expressing utter sadness and frustration about another female co-pilot in the cockpit, which is highly prohibited according to set standard--as founded by the information from the blackbox. Yet, Mr. Imran Tausif, who is the CEO of US-Bangla Airlines rejects to accept the mistake, and to accept the total responsibility of the failure while throwing mud at Nepal airport authority. Question is, for smoking which led to the death of 51 people, how much should US-Bangla be charged?

Moreover, fighting among each-other only result in loses of the inner country as prudently expressed by Honourable Prime Minister Sheikh Hasina. It is evident from the current trend, the fighting between people in this country for the greed of wealth is a deeply rooted one, and end of the day the sufferers are the poor 'paddy farmers' or the 'rickshaw pullers' or the 'sister' going to school to gain the light of Education.

Consumer behavioural changes is a paramount factor in 'behavioural economics', and many countries have done intense studies on the changes of consumer behaviour, especially, the millennial generations' behaviour since we are changing the world to a whole different stage. Did Bangladeshi Consumer protection groups perform such studies prior to launching drive against 'corruption'? Bias is natural in human mind, but abundance of products is important to change the interplay of biases towards or for a specific organization.

As a start-up Aerospace Consultancy, the shocking changes that are coming out from an aviation consumer of Bangladesh, India, Nepal, China, Malaysia etc. will stun anyone. When 'Aarong' gets punitive action for changing the price of a 'Punjabi', the Government is still silent against many irregularities repeatedly conveyed via consumers from home and abroad. MES start-up consultancy has recently interviewed 200 pilgrims (from rural areas) going to perform Hajj, and unfortunately they are also being spasmodically directed to different direction which, will result in the suffering for them once more.

If the public and private sector can't cooperate and collaborate in harmony, action and reaction will continue like the Newton's third law, while the ultimate sufferer will be the consumer themselves, given the trendy nature is easy to manipulate for doing evil, and as a whole the society needs to manipulate the trend towards peace, stability, and happiness wherein people again start finding happiness in Professor Feynman's lecture, in nature, and in friendship towards all, while animosity towards none. 

The writer is an Aerospace Engineering Consultant, based in Wichita, KS, USA

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