Global standard executive is new challenge for digital Bangladesh
Interview with Dr. Shariful lslam Dulu, PhD in Marketing and working as Managing Director of Marktale BD Ltd & Founder of School of Sales Management.
How are Bangladeshis doing in the top tier of corporations?
Although Bangladesh has penetrated different global markets such as textile, garments, medicine, etc. and created competitive wings there, these industries need a stronger business drive in terms of manpower. In Bangladesh, there are global standard businesses, but not global standard executives. Sadly, there are about 1.2 million foreign executives especially Indians, Sri Lankans, Chinese working here. We need our own people to go to the top tier.
Despite annually churning out 2 million individuals, we need to focus on making more corporate-ready employees from a young age so that they can compete globally.
Sundar Pichai graduated from India and did his masters in USA and is now the CEO of Google. Then there are powerhouses like SatyaNadella and IndraNooyi as well. If India can do it, the why not Bangladesh?
The School of Sales Management was initiated with this in mind, being the firstof its kind in Bangladesh. You see, among the 4.5million people working in the sales industry,their largest drawback is in skill. People usually join sales as a last resort of employment and often, they are not properly trained or nurtured.
Is the responsibility of the government, the industry or academia to train the workforce?
Academia needs to provide the skills which one needs upon graduating to become an employee. It is the shared responsibility of both industry and academia to ensure a good pool of efficient people is present. If 10 people from the industry come forward, they will understand what skills are needed to be taught to improve the industry. The government or academia alone cannot do this task.
Many say that employees lack soft skills, what is your opinion?
For an individual, 20% of their soft skills should come from academic institutions. A gap here, has led to the lack of the 3 C's.
One is confidence, where students cannot ask questions. The second being communication, as we are a single language country and mostly not adept in other languages. And thirdly, it is commitment, our youth lack work commitment. These can, however, be taught through 3-month or 6-month trainings on corporate practices.