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ICC and Coca-Cola team up to Celebrate Cricket

Published : Thursday, 14 March, 2019 at 12:00 AM  Count : 145
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ICC and Coca-Cola team up to Celebrate Cricket

ICC and Coca-Cola team up to Celebrate Cricket

ICC and Coca-Cola announced on Wednesday that they have entered into a global strategic partnership to celebrate one of the world's most popular sport - Cricket and its premiere events. The partnership entails The Coca-Cola Company becoming beverage partner of the ICC for the next 5 years. The company also announced a consumer engagement initiative named "England Jao, Stadium Matao", which will provide Bangladeshi Cricket fans a chance to win an opportunity to enjoy ICC Cricket World Cup in England & Wales 2019 live.
Sundeep Bajoria, Vice President - South West Asia Operation, Coca-Cola; Campbell Jamieson, General Manager, ICC; Mohammed Jalal Yunus, Director and Chairman, Media and Communications, Bangladesh Cricket Board; Ajay Bathija, Country Head, Coca-Cola Bangladesh Ltd. was present at the occasion along with other top officials from Coca-Cola in Bangladesh.
The details of the tie-up and campaign were presented at a press conference at The Intercontinental Hotel in Dhaka on Wednesday. The five-year agreement includes all ICC tournaments around the world including ICC World Cup in England & Wales, T20 World Cup in Australia in 2020, upcoming U19 World Cup Cricket, ICC Women's World Cup and ICC World Cup in India in 2023 amongst other global tournaments.





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