Eashita Sharmin: A lady striving for excellence
Eshita Sharmin is the one amongst others, who has contributed immensely in making Bikroy.com popular in Bangladesh. Bikroy.com is an online platform where people can buy and sell their products from anywhere of the world. Currently involved with the company as a Head of Marketing and Ad Sales of Bikroy.com, Sharmin wants to make it a convenient platform for the people, so that they could do their activities here with ease.
Striving for the excellence Sharmin however shared the story of her journey with Bikroy.com in an exclusive interview with The Daily Observer.
"Bikroy.com started its journey from Dubai as a classified side looking into core marketing in 2012. I involved with Bikroy.com from the beginning because I was there.
Eshita said, " I have 8 years of Marketing career reflects Branding, Communication & PR, Business Development, Product management, Media management, Consultancies, and Strategic initiatives.
"I completed graduated from North South University with dual major in Marketing and Human resource management," she said.
Sharmin has specialties in Product development and implementation, Branding, Media planning and management, PR and Communication.
"I started the career in versatile and innovative segment of mobile business, called product development where major involvement and got experience developing tariff for voice, SMS and data plans. I looked into core VAS marketing and innovations", she stated.
"Moved to Dubai, I worked for Value added service Development and new business development in MENA (Middle East and North Africa). The market opened up bigger than ever before. I worked almost 5 years in Telecommunication field with concentration in mobile Value added service (VAS) marketing and management", she informed.
"Since 2012, I was looking into core marketing looking after the marketing of Bikroy.com in Bangladesh. I believe, my achievements in both personal and professional levels are derived from my exceptional interpersonal and communication skills, strong negotiation skills, multi tasking ability and unparalleled work ethics and strong core values."
Bikroy.com is a website where you can buy and sell almost everything. The best deals are often done with people who live in your own city or on your own street, so on Bikroy.com it's easy to buy and sell locally. All you have to do is select your region.
"It's a multinational Company. We have business at Sri Lanka and Ghana also. We believe on localization. Now from Bangladesh office, we control other two offices."
"Bikroy.com does not specialize in any specific category - here you can buy and sell items in more than 50 different categories. We also carefully review all ads that are being published, to make sure the quality."
Bikroy.com however ensures some standard through which they can ensure that both buyers and sellers won't be deprived and cheated, Sharmin pointed out.
"Bikroy.com is committed to ensuring the privacy of its users and therefore does not share information about its users publicly. However, we are committed to the safety of our users and will cooperate with the police department should we receive any requests for information in connection with fraudulent or other criminal activity."
With a view to ensuring women empowerment and increasing the number of women employees, Bikroy.com - the largest marketplace of Bangladesh has created a forum, 'Moner Janala' in association with 'HeforShe' campaign of The United Nations.
Eshita Sharmin, said: "We expect to receive amazing responses from our customers."