Tete-a-tete with Monnujan Nargis, CEO of Le Reve
Monnujan Nargis is one of the founding members and directors of REVE Group. But now she is renowned as Head of Design-Le Reve, one of the enterprises of REVE Group. Monnujan completed her graduation in Pharmacy from Jahangirnagar University and M.Phil from University of Dhaka. During the initial days of her career, she worked as a Research Fellow in the BIRDEM Hospital for some time.
However, she followed her passion for fashion & design and it was due to her creative thoughts, Le Reve became one stop shop for the ethnic and casual fashion in Bangladesh. Under her leadership, the brand has expanded the product line in all the major product categories. She is credited to bring in all the mainstream fashion items into the Bangladesh from RUNWAYS all around the World. Le Reve design team under her guidance churns out 4000+ unique styles per year across products categories. Bangladesh is recognized worldwide through their ready-made garments sector, but there are some brands of Bangladesh that had already conquered the world.
Bangladeshi fashion and lifestyle brand Le Reve is the one which embodies the spirit of today's youth that is playful, fashion & value conscious. The brand is very popular in other countries like India, Singapore, Malaysia and Thailand.
Le Reve is the fashion for everyone for every occasion. Synonymous with grace and effortless style, Le Reve offers fashion worthy for men, women and kids. Le Reve presents a complete wardrobe of uniquely crafted Ethnic Wear, Casuals, Edgy Denims, & Accessories inspired from the most contemporary fashion trends across the globe in an exciting mix of silhouettes, colours & styles.
Munnujan Nargis, CEO of Le Reve is talking about the international feat of our local clothing.
In continuation of success in the technology sector, Reve Group has established its own brand in the garment sector in Bangladesh. Le Reve is part of REVE Tex Ltd, one of the members of REVE family; started its first retail store in 2009 with two outlets at Banshree and Uttara.
Today they have 17 stores at prime locations of Dhaka like in Mirpur, Dhanmondi, Uttara, Banshree, Jamuna Future Park, Basundhara City, Wari, Basabo and Baily Road and one each in Sylhet, Khulna & Narayangonj.
The French word, REVE, means dream and from this theme of brand's tagline is wear your dream.
Le Reve truly is a dream for all the fashion connoisseurs.
"Customers can browse at convenience, and shop in a relaxed and pleasing atmosphere at all our stores. The use of space is carefully done to give a truly international retail ambience," said Munnujan Nargis, CEO of Le Reve.
"Our continuous Endeavour is to provide the consumers a delightful shopping experience through world-class ambience, customer service and clearly differentiated merchandising concepts," she added.
"In a short period of time, our stores have become one of the most preferred shopping destinations in prime locations of Bangladesh & we are expanding aggressively," she stated.
She informed, "last year we attend an international fashion show in Singapore and that time Isetan, a leading Japanese multi-brand store and very popular in South East Asia, offered to showcase the Bangladeshi brand Le Reve in their store and sell. Isetan, then started selling Le Reve's dresses in Singapore. Isetan have many known international brands in its portfolio like Guess, Polo, Ralph Lauren, Lacoste, Mango, Nautica, Desigual, etc.
Monnujan Nargis said, "We are excited to expand beyond Bangladesh with brands like Isetan. We are extremely excited seeing this very positive response to our dresses from locals and expatriate communities of Singapore."