Superbrands Bangladesh unveiled
Superbrands Bangladesh for the year of 2018-2020 has been revealed through grand award ceremony at Radisson BLU Water Garden, Dhaka on September 01. The award ceremony also marked the unveiling of Superbrands publication for the next two years. Kazi M. Aminul Islam, Executive Chairman of Bangladesh Investment Development Authority (BIDA) graced the award ceremony as a chief guest.
Along with 29 brands from diverse industries, Bangladesh Apparel Sector was also honored as Superbrands Bangladesh for the next two year period.
Superbrands is a global media communications and publishing business which operates in 88 countries around the world. Launched in 1993, Superbrands has become the biggest success symbol for brands.
Superbrands are selected through a process which involves independent and voluntary panels of experts from a range of backgrounds, known as the 'Brand Council'. In Bangladesh, Superbrands for the year 2018-2020 were selected by a brand council consisting of eminent brand experts. The signature publication which shares stories of each Superbrand, is a coveted book for senior executives in advertising, marketing, brand management and in the media. The cover of Superbrands Bangladesh 2018 publication has been designed by Prominent Visual Artist Nazia Andaleeb Preema.
Also spoke on the occasion Shariful Islam, the coordinator of Superbrands Bangladesh. He stressed, "As Bangladesh steps into its next phase of progress and development, being part of global Superbrands and recognizing Bangladesh Superbrands will play a key role in our economic journey."
The Superbrands of Bangladesh for the years 2018-2020 are:
Abul Khair Steel, Aci Aerosol, Aci Salt Limited, Bangladesh Apparel Sector, Bashundhara Lp Gas Ltd, Bashundhara Paper Mills Ltd, Bata, Beximco Pharmaceuticals Limited, Brb Cable Industries Ltd, Channel I, Dbl Group, Eastern Bank Limited, Elite Paint, Energypac Power Generation Ltd, Epyllion Groupipdc Finance Limited, Matador Group, Meghna Group Of Industries, North South University, Parachute Advansed, Pride Limited, Radio Today 89.6 Fm, Rupchanda, Shah Cement, Shanta Holdings Limited, Shwapno, Singer Bangladesh, Super Fresh Drinking Water And The Daily Star.