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Thursday, June 16, 2016, Ashar 2, 1423 BS, Ramadan 10, 1437 Hijri

Robi launches digital MobiReach for phone-based ads
Published :Thursday, 16 June, 2016,  Time : 12:00 AM  View Count : 164

Cellular phone operator Robi has launched digital platform MobiReach to deliver mobile phone-based advertisements straight to the customer's pocket.
The mobile advertising platform, first such dedicated in the country launched recently, is a great tool for brands and SMEs to set up and execute real-time mobile advertising campaigns, said a press release on Wednesday.
MobiReach using advanced algorithms ensures effectiveness and efficiency by enabling the brands and SMEs to discover the right audience at the right time, gaining in-depth customer insights, reaching through multiple channels and eventually guaranteeing returns on investment.
According to a study by MobileSquared, more than 90 percent of the SMSs are read within three minutes at maximum which makes this medium a very effective tool for communication. It is, therefore, very clear from the study that MobiReach provides the best possible solution to grab the attention of the customers that are most relevant for the businesses.
Digital advertisement on MobiReach takes place in three ways. The most popular approach is to send SMS to the desired audience. Through this platform, advertisers will be able to get advanced targeting facilities to reach out to the entire subscriber base of Robi using parameters that offers insight into the potential customers.
Besides, voice ads are also in demand. The voice ads are triggered when the customer picks up a call that is generated from the system. MobiReach also uses notification ads such as missed call alerts, bill pay service etc. by placing the text ads in notification of SMSs helping the enterprises to grab attention of their potential customers.
Leading brands of the country PRAN RFL, Unilever, Lifebuoy, Pizza Hut, A&W, Swapno, Partex Furni, Prime Asset, SINGER, Amin Jewellers and many others have already started using the digital advertising solution MobiReach to reach out to their customers.
Robi is keen to collaborate with other corporate houses including the telco operators to take mobile advertising to the next level in the country.
For more information on MobiReach, visit and to take the service, just fill up the contact form.     ?BSS

Editor : Iqbal Sobhan Chowdhury
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