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Wednesday, March 23, 2016, Chaitra 9, 1422 BS, Jamadius Sani 13, 1437 Hijri


Doha meet focuses on keeping media relevant in digital age
Published :Wednesday, 23 March, 2016,  Time : 12:00 AM  View Count : 10

DOHA, Mar 22 : More than 100 leading global outlets have been brainstorming ways to keep media relevant and profitable in the digital age, where the Internet and social media have disrupted established models of news gathering and dissemination.
"We are 20 years into the digital revolution of the media," said Gary Pruitt, president of the Associated Press (AP) news agency, during a gathering in Doha, where around 300 journalists from across the globe converged on Sunday at the China-backed World Media Summit (WMS).
Focussing on technological solutions to the new challenges, Pruitt pointed out that the AP had experimented with drones for news gathering. Besides, it had deployed the tools of Artificial Intelligence in the form of "robot journalism" to produce reports minus human intervention.
While acknowledging the
relevance of technology in transforming the media landscape, N. Ram, Chairman and Publisher
of The Hindu Group of Publications, highlighted a modern newspaper's societal role in "agenda building."
He pointed out that "a good newspaper is a forum for comment, debate, controversy, reflection - it should be 'a nation talking to itself'.
"If you do this well, you can do agenda building, not agenda setting."
"We stand for news media that is free, that has the right to be bold, to explore, to investigate," Ram observed. Yet, he warned that journalism that demands "just rights," without obligations of professional and social responsibility, would lose equilibrium. "Emphasise one and you get into trouble."
Cai Mingzhao, president of the Xinhua news agency, also pointed to media's necessary role in making a difference in improving people's lives.
For instance, a six-month investigation by Xinhua reporters on poverty in remote areas had persuaded changes in official policy, he observed.
Cai added that in China, "mobile Internet has become a primary source for people to consume information."
"As executives of media organisations, we all feel the profound changes in the media ecosystem," he observed.      ?THE HINDU









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