The fifth edition of Denims and jeans trade show 'Denim in Fashion' will be held in the capital Dhaka on March 2 and 3.
"Denim has been growing continuously in the last decade, but what new has happened is that high-end fashion has joined the bandwagon of denim affiliation," the organiser Sandeep Agarwal said in a press release.
He said visitors worldwide have appreciated the show with denim expert and the show was much better than expected beginning from designs to the way the show was organized, attributing to Italian fashion designer Adriano Goldschmied, who focuses on denim jeans.
In recent times, the denim has gone high-end as from English fashion model, television presenter, and contributing editor at British Vogue Alexa Chung for AG jeans to women fashion wear Marques Almeida and even Italian luxury fashion house Prada are using denim to create style, nostalgia and style reinvention.
The fourth edition of Denims and jeans show in Bangladesh concluded successfully last October and received a much greater response compared to the last three shows.
With the theme being Denim Playground, the focus of the fourth edition was on denim as a sportswear and increasingly targeting to become an active wear product.