The micro blogging site, Twitter spent the past year trying to convince skeptics that its relatively slow progress in attracting new users doesn't matter, because its reach is actually much larger. Millions of people who don't have the Twitter accounts still see tweets every month, and Twitter said it was planning new efforts to convert them into active users.
That effort starts today with the rollout of a new homepage for people who aren't signed into the service. More than 500 million people visit Twitter each month that aren't signed in, and of those, 125 million come directly to Twitter website.
Beginning on Thursday, though, people who aren't signed in will see a curate collection of timelines designed to show off popular parts of the Twitter verse. Choices include pop artists, cute animals, space news and different news.
The company says 200 million people visit profile pages each month without signing in; if Twitter converts even a fraction of them into active users, it would help the company's growth efforts significantly.
The new homepage also includes a prominent search bar that suggests queries for popular trends and hashtags, like #2016Election. For now, the new homepage will be available only on the desktop web in the United States. Twitter expects that it will roll out broadly, and in a blog post it suggests that it's continuing to experiment with the page's design. ?The Verge