DUBAI, March 14: 7Camicie, a renowned Italian brand with stores around the globe, will open its doors soon in the UAE. Reflex Group has been granted exclusive rights to own and operate 7Camicie stores in the UAE.
Headquartered in Rome-Italy, 7Camicie has grown exponentially all over the world. The brand is synonymous with quality Italian shirt which every owner of a 7Camicie shirt can testify to.
Al Noaimia Trading Co (Reflex Group) has been in the fashion business for more than two decades. Tracing its humble beginning in wholesale of garments supplying to major hypermarkets in the GCC. In 2011 the group launched its retail division under a homegrown brand called Reflex and opened retail stores in Dubai, Sharjah and Al Ain. The retail division is now composed of ten stores in three emirates.
To better manage supply chain and provide value to customers, Reflex Group recently opened its office in Guangzhou, China. Moreover, the company has strong relationship with suppliers in India, Pakistan and Bangladesh. It also achieved ISO 9001:2008 certification in November 2013 for quality management systems.
With Reflex Group's experience in the fashion business GCC and in depth knowledge of the Middle East customer and 7Camicie's global presence and expertise in providing high quality fashion apparel the partnership between the two companies will prove a winning formula.    ?Khaleej Times