
Facebook acquired Oculus, makers of a much-touted virtual reality headset, and WhatsApp, the massively popular messaging app. The company launched a steady stream of its own apps, too: Paper, Slingshot, Mentions, Messenger, and Rooms.
Users practically rioted over an A/B testing experiment that, they feared, "manipulated" their emotions and gave Facebook psychological powers it seemed destined to abuse. Soon after, they objected to Facebook's forced rollout of a stand-alone messaging app - "creepy" and "invasive," critics ruled and a series of changes to the News Feed that, while arguably valuable, also increased the visibility of Facebook's mysterious algorithmic filtering.
A few months later, the site found it clashing with drag performers, LGBT advocates and others over another type of personal detail, Facebook has long insisted that users operate under their "real," or legal, names regardless of the context. ?The Washington Post Online