Twitter has once again expanded access to its analytics data, today introducing the ability to view your "tweet activity" on mobile. In the latest version of Twitter's iOS application, a new feature allows users to tap on a "View Analytics Details" option from any tweet's detail page in order to see data related to that post, including total impressions, engagements and more.
The addition of the new iOS feature was initially spotted by The Next Web, which caught a tweet about it from Twitter front end engineer Ian Chan. The company, however, did not bother to announce the feature officially via its company blog or main Twitter account (at least, not at the time of publication).
The Twitter Analytics dashboard is a handy resource that tells you how well each of your updates on Twitter's social network have performed. When the service first launched in July, it was initially targeted at Twitter advertisers and publishers - that is, those who are more likely to be tracking things like impressions, replies.
The company had already offered advertisers data about tweets they'd paid to promote. The following month, Ian Chan announced on Twitter that the analytics dashboard was open to anyone who wanted access. That meant regular users like you or me could log in and see which of our tweets were resonating with Twitter's audience.
?TechCrunch Online