Space For Rent

Space For Rent
Saturday, July 26, 2014, Sraban 11, 1421, Ramadan 27, 1435 Hijr

eShopping gains ground ahead of Eid
Jannatul Islam Rahad
Publish Date : 2014-07-26,  Publish Time : 00:00,  View Count : 161
The whole country is getting ready for Eid ul Fitr. There is increasing crowd in shopping malls. With the change in people's shopping habits over the years sellers are also changing their methods of attracting the buyers. One such method is online shopping 24 hours a day.
The term 'eCommerce' was introduced in our country in 2012.
Fahim Mashroor, CEO of 'Ajker Deal', an online sales outlet, told the Daily Observer that the scope for online market is expanding and the number of vendors is also growing fast. That is impressive for the industry.
"eCommerce will contribute positively to our economy in a very short time. The cash on delivery system keeps transactions secured. In the developed world, customers prefer credit card. However, in Bangladesh, customers prefer cash on delivery".
"The start-ups are most welcome in the sector. A human is born entrepreneur. If the new comers start with a prepared business plan, the way will be smooth for them," added the Ajker Deal CEO. is a total life style solution on the cloud market. CEO Ashikul Alam says, "The market is now rising. There are many young talents involved in the sector. But  there is a strong need for an enabling environment for them to progress here". was initiated with the idea of social business in online shopping in 2013. Syeda Gulru Hasan leads the team of Punoh, where majority of employees is women. Mrs Gulru told the Daily Observer that Punoh always tries to promote women made products via online stores. is an eCommerce initiative from Brainstation-23, an outsourcing house. 
Biponee Chief Operation Officer Ahsanul Alam focuses on customers' satisfaction. There are many houses that offer attractive promotion to target young people.  That's good. But companies should look to customer satisfaction as well as build up long term relationships with customers".
Bangladesh Brands is an initiative by Sadeqa Hassan Sejuti. The house started its journey to promote Bangladeshi products in international markets.
"Bangladesh has a population of nearly 155 million. Female-male ratio is 103:100. Women are restricted at home and domestic chores take up most of their time. Working outside home is frowned upon. Only in the urban cities do women have access to a better independent life. As more than 53 per cent of the population of Bangladesh are women. The country will develop further if they can contribute more to the national economy.
"Majority of the population of our country is still unaware of the importance of free exchange of information and benefits that could come out of its expansion," added Mrs Sejuti.
Use of technology is rapidly growing and especially women entrepreneurs are adapting it to do business online.
Social Media has a great contribution on eComerce market places. Life style online CEO NarminTartia thinks so.
"For a start-up like Fashion2Go social media plays a critical role as a promotional tool. Fashion2Go already has Facebook, Google+ and LinkedIn pages which has given the site good visibility amongst the target market.
"As per Google analytics, more than half of the visitors who visit comes from Facebook. This is a great news for us because we know that our money spent so far has been useful in pulling traffic!" added Mrs Narmin.
"If we want to tell about eCommerce at this moment, we should look upon three things, are broadband, smart phone and internet penetration. All of these are basic needs for the market places," ICT division Secretary Md Nazrul Islam Khan told Daily Observer that.
"Delivery is crucial for eCommerce. Most people have concern about eCommerce based market places. Bangladesh Government organises eComerce fair to promote the sector" said Khan.
"We organised innovation fairs at district level. There was a stall with a difference on eCommerce at every fair. At this moment most of the eCommerce sites are Dhaka based. We will support people to expand the market to district level," added the ICT Secretary.
"Investors are most welcome to promote young start-ups in the sector. A freelancer entrepreneurs' programme has already started at district level. We hope, we will be able to develop at least one online entrepreneur at each upazila by this year," Khan emphatically said while explaining the government's initiatives with young IT talents.

Editor : Iqbal Sobhan Chowdhury
Published by the Editor on behalf of the Observer Ltd. from Globe Printers, 24/A, New Eskaton Road, Ramna, Dhaka. Editorial, News and Commercial Offices : Aziz Bhaban (2nd floor), 93, Motijheel C/A, Dhaka-1000. Phone :9586651-58. Fax: 9586659-60, Advertisemnet: 9513663, E-mail: [email protected], [email protected], [email protected]