Zoan Ash, a paragon in fashion realm!
Zoan Ash is a designer label of Bangladesh. This label has come to bring in variety in design and pattern to present royalty, aristocracy and a different dimension in fashion world. Designer Asma Sultana is the visionary of this initiative, in her hands Zoan Ash started its journey on November1, 2015. In every outfit, creative needle-work tradition and western outlook have been woven together. This initiative of Asma Sultana is now not only just a designer brand label but also a dream, a belief and a confidence. That is the reason Zoan Ash has crossed the national boundary and got a place in world's renowned event's runway. It has also got a place in Hollywood and Bollywood celebrities' evening party wear and famous magazines' cover pages.
"Dress designing is nothing new. But Zoan Ash is a new thinking,a new initiative and a new inspiration. Zoan Ashnot only does study on colour chart or fashion forecasting but also keepsan eye on knowledge aboutfashionworld. We had to observe the world and everything related to fashionworld. Though the dreams werebig, fulfilling them was not impossible. We have an aim to do something that will be represented to the world and will bring inspiration for other fashion designers as well. Zoan Ashwill be exhibited in all the prestigious fashion shows of the world.How nice would it be if the famous people and celebrities of the world wear dresses made in Bangladesh on foreign land? Moreover, Zoan Ash is an effort to satisfy those people who go abroad only to buy or make designer clothes," said Asma Sultana. One of the important things to mention, Asma Sultana is the entrepreneur of Ecstasy and Zar Zain,the leading western fashion/lifestyle stores.
Designer Asma Sultana also said that they usually make elegant and regal cloths on public demands. Usually Zoan Ash uses those types of fabricsand materials which are used by foreign fashion stores/brands. The design, colourand everything are decided by the customers. Here pattern, fittings and finishing of the designed dress is the main concern. The price is decided on the quality of the dress. Zoan Ash is the premium designer label, so the customized outfits are found at quite reasonable price than the other foreign branded outfits. Except from gorgeous laces, velvet, silk and Cashmilon, Zoan Ash is working with Jamdani, Katan and Muslin as well.
Nevertheless,Zoan Ash participated in the same runway along with aristocratic school of lifestyle designer of foreign countries in LA runway.After holding fashion shows and photo shoots in foreign countries, now the world will know the dress of Zoan Ash afresh. To uphold the traditional Muslin, Katan and Jamdani before the foreigners, Hollywood supermodels, singer of Pussycat and actress Vanessa Curry put on the dress of Zoan Ash. The cover page of December issue of LA Fashion, the influential fashion magazine of Los Angeles, USA, has shown traditional Muslin, Katan and Jamdani in complete western pattern.
Asma Sultana, the designer of Zoan Ash and Chairman of Ecstasy, said,"Basically we have presented traditional Bangladeshi Clothing. With the invitation of fashion magazine LA Fashion,we made up party dress in local clothing, with some western fusion. Along with the makeup of make-up artist Stey Roas, Photographer Johny Pena of Hollywood captured Zoan Ash's dress. Moreover, we participated in the revolution LA runway." On November 5, famous labels and fashion designers of Hollywood and Los Angeles participated in Siren Studio Orange of Hollywood. There in the Zoan Ash's outfits, the use of layering trend and gorgeous lace are found prominent.
"The people who are very trendy and fashion-conscious are the customers of Zoan Ash. So we can say that Zoan Ash is for the people who are very much fashion enthusiast." said Asma Sultana, the Chief Designer and Initiator of Zoan Ash. She also stated that Zoan Ash is the trusted organization for those who want to make or buy dress suitable for special occasion. Anybody who wants to make elegant dresses for wedding, birthday or marriage anniversary may come to Zoan Ash.
Starting from colour, design to fabric--- everything is the headache of theirdesigner team. After the dress is made, if any defect is discovered, it is Zoan Ash's duty to offer solution to the problem. Orders are also accepted online in home and abroad. For measurement, it is better if somebody comes in person.
"We dream that as a traditional brand, one day this new label of ours would gain wide recognition in the international market. One day we would see our outfit in the Cannes or in the Oscars, worn by some famous celebrities. Besides, establishment of such organization in our country is also a dream because our country is not lagging behind. Many grand shows are organized. There, we are observing the diversity in attires. Seeing how our trends are altering, I believe that Zoan Ash would be recognized very soon. It would be a representative of our country, a new destination of attires in the outer world," Asma Sultana concluded.
— Ashraful Islam Rana is the writer
(Translated by Noushin Mouli Waresi)