Coca-Cola launches Englande Jao, Stadium Matao
Published : Wednesday, 13 March, 2019 at 8:04 PM Count : 160
Multinational soft drink brand Coca-Cola announced a consumer engagement initiative named “Englande Jao, Stadium Matao”, which will provide Bangladeshi Cricket fans a chance to win an opportunity to enjoy ICC Cricket World Cup - England & Wales 2019 live.
The details of the tie up and campaign were presented at a press conference at The Intercontinental Hotel in Dhaka on Wednesday.
Sundeep Bajoria, Vice President - South West Asia Operation, Coca-Cola; Campbell Jamieson, General Manager, ICC; MD. Akram Khan, Director and Chairman, Cricket Operations Bangladesh Cricket Board; Mohammed Jalal Yunus, Director and Chairman, Media and Communications, Bangladesh Cricket Board; Ajay Bathija, Country Head, Coca-Cola Bangladesh Ltd. was present at the occasion along with other top officials from Coca-Cola in Bangladesh.
ICC and Coca-Cola entered into a global strategic partnership to celebrate one of the world’s most popular sport - Cricket and its premiere events. The partnership entails The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partner of the ICC for the next 5 years.
Commenting on the partnership, Campbell Jamieson, General Manager, International Cricket Council, said, “It is our pleasure to welcome Coca-Cola on board as an ICC partner for the next five years. There is a natural synergy to our partnership, cricket with more than a billion fans is one of the world’s most popular sports and Coca-Cola is one of the world’s most popular brands.
“The ICC is committed to growing the game around the world including of course here in Bangladesh, a cricketing heartland and that makes it such an exciting time for major brands to be associated with our sport ”
Speaking on the occasion, Sundeep Bajoria Vice President, South West Asia Operations Coca-Cola, said, “Cricket is a global sport and a passion shared by more than a billion people across gender, generations and cultures. In-line with our long history of partnering with major sporting events globally, our strategic partnership with ICC, reinforces our long-standing commitment to refresh sports fans and enhance their entertainment experience. We look forward to delighting our consumers with our diverse portfolio and engagement opportunities to create unique experiences for fans through the next 5 years and even beyond that.”
The partnership in its first phase, unfolds in Bangladesh through a Under the Cap (UTC) campaign where consumers across Bangladesh will find a unique code under the yellow cap of all Coca-Cola PET beverage bottles. To participate consumers will have to give a ‘missed call’ to 0961 71 71 71, in return they will receive call where they would be offered to participate in a quiz by typing their unique 10-digit code and answering three easy questions. Throughout the campaign period one lucky winner will get an ICC world Cup game ticket and tour from Coca-Cola Bangladesh every day. Additionally, 5 lucky consumers, also have a chance to win a smartphone, every hour, every day, 12 hours a day. The campaign will be active from March 15th 2019 to 14th May 2019.
“Consumers are at the heart of Coca-Cola’s beverage portfolio. The company is acutely attuned to their preferences and continuously looks at innovative ways to connect people with our brands. As part of our partnership with ICC to inspire moments of optimism and happiness amongst consumers, we will also offer fans a chance to watch the 2019 ICC World Cup matches live. “said, Mr. Ajay Bhatija Country Head, Coca-Cola Bangladesh Ltd.
The five-year agreement includes all ICC tournaments around the world including ICC World Cup in England & Wales, T20 World Cup in Australia in 2020, upcoming U19 World Cup Cricket, ICC Women’s World Cup and ICC World cup in India in 2023 amongst other global tournaments.
Importantly, the partnership will strategically align both ICC and The Coca-Cola Company for the long-term by combining the strength of The Coca-Cola Company’s diversified portfolio of over 500 brands as well as worldwide reach with ICC’s unwavering focus to expand the sport’s footprint globally.