The rediscovery of classical Egypt
Fascination with Egypt has existed for millennia, Isis temples in Greece being known by the 4th century BCE. Romans imported a multitude of genuine Egyptian objects and created their own "Egyptian" works: Hadrian's villa at Tivoli, built about 125-134 CE, featured an Egyptian garden with Egyptianizing statues of Antinous, who had been deified by Hadrian after drowning in the Nile. Romans also built pyramid tombs and worshipped Egyptian deities. Isis, revered throughout the Roman Empire and often shown holding Horus on her lap, even became a prototype for Christian images of the Virgin and Child.
From the arrival of Islamic forces (641 CE) until the late 1600s, few Europeans visited Egypt, although they imported mummies as early as the 13th century, usually to be ground up and used medicinally or as a pigment in paintings. Study of Egypt was thus based largely on Egyptian and Egyptianizing monuments uncovered in Roman ruins, primarily in Rome and elsewhere in Italy.
The deities depicted on the Mensa Isiaca, a 1st-century-CE inlaid bronze table perhaps from an Isis sanctuary, and the statue of Antino�s with a Classical body and pseudo-Egyptian costume became the standards for depicting Egyptian figures, while the proportions of Rome's surviving pyramid, built for Caius Cestius (c. 12 BCE), was long a prototype for European representations of pyramids. Scholars began to distinguish between Roman, Egyptian, and Roman Egyptianizing works only in the late 1500s and early 1600s.
The rediscovery of Classical authors, including Herodotus, fuelled Renaissance interest in Egypt. Of particular importance were the Hermetic texts, all allegedly composed by Hermes Trismegistus ("thrice great Thoth"), a mythical Egyptian sometimes identified with the god and credited with inventing writing and science. They have coloured Western ideas about Egypt ever since, being particularly important to esoteric movements such as Rosicrucianism (late 16th-early 17th century) and Freemasonry (18th century). Popes re-erected obelisks in Rome, and Egyptian elements reappeared in room decorations. By the mid-1600s, Bernini was designing pyramid tombs for popes, and sphinxes and obelisks littered Europe's royal gardens.
The 18th century's interest in Egypt was widespread, from Enlightenment philosophers to Romantic poets. Bernard de Montfaucon (1675-1741) wrote the first no mystical analysis of Europe's Egyptian/Egyptianizing antiquities, although depicting them in Hellenistic style. Architects, seeing the sublime in Egypt's monuments, designed "Egyptian" buildings to awe viewers, built pyramid tombs, and placed obelisks in public gardens.
Josiah Wedgwood's first Egyptian wares appeared in 1768, and in 1769 Giovanni Battista Piranesi published an early attempt at a coherent Egyptian style. Abbe Terrasson's novel Sethos, published in 1731, was a source of inspiration for Mozart's Masonic-influenced The Magic Flute, which debuted in 1791. Exploration of Egypt, however, began relatively late, the books by Danish traveller Frederick Norden (1737), who ventured as far as Nubia and the Englishman Richard Pococke (1743) being among the earliest presenting firsthand information about Egypt.
Interest was thus already high in 1798 when Napoleon invaded Egypt with scientists as well as soldiers. The expedition and its monumental Description de l'Egypte, which began appearing in 1809, led to a burst of Egyptomania. Added impetus was provided by Jean-Francois Champollion's deciphering of hieroglyphs (1822), proving them to be language, not mystic symbols, and by the installation of an obelisk in Paris (1836). Scientific expeditions and enterprising individuals such as Giovanni Battista Belzoni brought back objects for new museum collections, while artists like David Roberts and early photographers revealed Egypt to the world.
International exhibitions, beginning with London's Crystal Palace Exposition (1854), also fostered Egyptomania by presenting reproductions of Egyptian buildings and exhibiting Egyptian artefacts. The Suez Canal's opening (1869) and the erection of obelisks in London (1878) and New York (1881) contributed to another peak of Egyptomania in the 1870s-80s.
Writers, artists, and composers also used Egyptian themes. Theophile Gauthier's novels
remained popular into the 20th century, and Giuseppe Verdi's Aida, created for the opening of the Cairo Opera House (1871), and was neither the first nor the only Egyptian-based opera.
Yet, even as Egypt became better understood, allowing stage designers, for instance, to aspire to archaeological accuracy and painters to render Egyptian monuments faithfully (if often at reduced or enlarged scale), older sources and ideas of mysterious Egypt remained popular.
Sarah Bernhardt played Cleopatra (1890) as the traditional seductress, while Arthur Conan Doyle's story "Lot No. 249" (1892) helped popularize the evil reanimated mummy.
In the early 20th century, mass production made Egyptianizing items more widely available. The fledgling movie industry eagerly exploited Egypt with movies like La Roman de la momie (1910-11, based on Gauthier's 1857 novel), Theda Bara's Cleopatra (1917), and biblical epics (The Ten Commandments, 1922-23). Bullock's Egyptian Hall showed movies from 1896 until it was demolished in 1904, and the first Egyptianizing movie palaces appeared in the early 1920s. Throughout the century, greater education, new discoveries, and, above all, the growth of mass media fostered a broader appreciation of ancient Egypt and a democratization of Egyptomania.
The 1922 discovery of Tutankhamen's tomb unleashed a wave of Egyptomania that endured until World War II, influencing the whole Art Deco movement and inspiring writers from Thomas Mann to Agatha Christie. The Mummy (1932) and its successors preserved the idea of mysterious Egypt, while Claudette Colbert's Cleopatra (1932) saw history as an excuse for spectacle, a tradition continued by Elizabeth Taylor's Cleopatra (1963). Architects used Egypt's pure lines and forms (now seen as modern), sometimes combining them with elaborate Egyptianizing decoration as in New York's Chrysler Building (1930). Domestic Egyptianizing architecture, however, was rare except in California, where it was perhaps inspired by the sunny climate and Hollywood's fantasy-based film industry.
After World War II, Egyptomania virtually disappeared, although the 1954 discovery of the Giza solar boat inspired Howard Hawks's The Land of the Pharaohs (1955), and mummies remained popular in movies and pulp fiction. The 1978 world tour of Tutankhamen artefacts sparked new interest that continues into the 21st century, as the proliferation of documentaries and books about Egypt demonstrates. Yet earlier traditions persist. Egypt's reputation for wisdom and durability promotes today's new technologies. In Tennessee, the Memphis Zoo's pylon entrance (1990-91) recalls 19th-century educational buildings, while Las Vegas's Luxor Casino (1993) is a successor to Bullock's Egyptian Hall. Evil mummies populate the movies, and old ideas about "mystic Egypt" thrive. Eternal Egypt remains eternally fascinating.
Bilal Ahmed is a PhD scholar,
University of Dhaka