A research report conducted by Millward Brown last month conducted on 1008 internet users around the country showed clear evidence that Bikroy.com is overwhelmingly leading in top of mind awareness among all local online buying and selling sites, enjoying a top of mind preference of 90 per cent, an increase of 14 per cent from December, 2014.
When respondents were queried about their most preferred and frequently visited sites, not surprisingly Facebook and Google were in the number one and two positions.
However, Bikroy.com appeared as the 3rd most pronounced TOM brand for all Internet sites, local or international, amongst respondents, said a press release.
Bikroy.com scored far ahead of any other online buying and selling platforms such as Ekhanei. These brands fail to attract customers for repeat visits and to turn them into regular visitors. Conversely, Bikroy.com has been very effective in retaining visitors. Interestingly, 59 per cent of respondents had visited Bikroy.com within the last month, as compared to 31 per cent for Ekhanei.
"We are obviously really happy with the results of the Millward Brown survey. Although we have felt that our marketing and product-related efforts were focused in the right direction, its nice to have a measurable confirmation that our work over the last few years has beenappreciated by our customers. Going forward we will now concentrate on providing better services to buyers and sellers and alleviating some of the consumer mindset barriers that this survey has brought to light," said Misha Ali, Director, Marketing, Bikroy.com.