Internationally reputed Cow Brand Beauty Soap has been launched in Bangladesh on Saturday targeting consumers above the middle class in the country.
MissMe Cosmetics & Toiletries Limited launched the product in Bangladesh market in partnership with Japanese company.
The formal launching ceremony was held at Pan Pacific Sonargaon hotel in the city in presence of Cow Brand Soap Kyoshinsha Company Limited President Teiji Miyazaki.
The company's Director Yoshiyuki Miyazaki and Manager Shingo Ninagawa, and MissMe Cosmetics & Toiletries Limited Chairman Moinul Tahmid, COO Abdus Salek and Director M Mobinul Islam Sumon were present in the launching ceremony.
"We're delighted to be here and will win consumers through our quality products," Teiji Miyazaki said at the event adding that they have been providing a wide variety of products for beauty, cleanliness and health since our inception in 1909.
The company also produces various other beauty products, including beauty soaps, liquid body washes, liquid hand soaps, face washes, makeup removers, shampoos, conditioners, hair treatments, bath agents, and shaving cream.
Tahmid said, "It's a great moment for us to be able to join hands with the world famous brand of Cow brand beauty soap. We'll continue our journey to bring better quality and medically approved beauty and healthcare products to the Bangladeshi Market."
He said they will soon bring other products of the Cow Brand Product line in Bangladesh. MissMe is the sole importer and distributor of Cow brand beauty soap in Bangladesh.
The company specialises in marketing, selling and distribution of all types of cosmetics, toiletries products especially from Japan, South Korea.
Cow Brand is one of the most beloved, popular beauty basics in Japan, very much like the Nivea Creme in Germany or the E45 Cream in England. The name hints at the main ingredient of the soap, milk fat, and at the same time is a word play with the Japanese word for face, the company sources said.
The brand was founded in Kyoshinsha in 1909 and has been continuously producing soap since. Production never stopped, even when their facility (the largest soap factory in Japan) was destroyed during World War II, it said.